Google Pixel Tag Release Date: On Sale Nov. 11 for $29.99

Google's answer to the AirTag is finally something you can buy. The Pixel Tag goes on sale Wednesday, Nov. 11, for $29.99, or $99.99 for a four-pack, Google said in its November Pixel Drop post. It's the first tracker Google has made itself for Find Hub, the Android network that used to be called Find My Device.

The launch got off to a muddled start. Reviews and hands-on pieces landed Tuesday, and a few outlets, including TechCrunch and The Verge, headlined it as available that day. It wasn't. 9to5Google checked and found neither the Google Store nor outside retailers taking orders on Nov. 10. Google's own wording was plain: the tag is "available starting November 11."

Google Pixel Tag release date and price

The Pixel Tag release date is Nov. 11, 2026, in the U.S. A single tag is $29.99. The four-pack is $99.99, which brings each tracker down to roughly $25, a decent deal for anyone who wants one on the keys, the backpack, the car fob and the suitcase.

It comes in two colors, silver and a pale green. Google first showed the tag in August alongside its fall Pixel hardware, so this is the last piece of that lineup to reach stores, as 9to5Google pointed out.

Google hasn't made a case of its own. Instead, it's selling two holders from Bellroy on the Google Store, according to 9to5Google: a silicone Lite Case Duo at $24.99 for two, and a leather Tag Case at $29.99 in five colors. That matters more than it sounds, because the tag itself has no hole for a key ring. If you want it on your keys, budget for a case or a third-party holder.

What the Pixel Tag does

At its core, it's a small beacon that your phone, and millions of other people's phones, can see.

When your stuff is close by, the tag uses Bluetooth and ultra-wideband (UWB) to show distance and direction in the Find Hub app, so you get an on-screen arrow pointing at the couch cushion where your keys fell. Its built-in speaker can also play a chime, with three volume levels that top out around 80 decibels, TechCrunch reported.

When your stuff is far away, the tag leans on Find Hub's crowdsourced network. Google says more than 1 billion Android devices take part. Any of them that pass near your lost bag can quietly report its location back to you on a map.

A few other features stand out:

• A physical button. Press it twice and your phone rings, which is handy when it's the phone, not the keys, that's gone missing. The AirTag has no button.
• Lost mode. Mark a tag as lost and it can share your email, phone number and a short note with whoever finds it.
• Shared tracking. You can share a tag's location with up to 10 people in Find Hub, useful for family car keys.
• NFC. This one surprised reviewers. Google didn't mention it in August. Tapping the tag to the back of your phone opens its settings, 9to5Google found, rather than showing a stranger your contact details the way an AirTag tap does.

Size, battery and durability

The tag is oval, about 1.1 inches wide, 1.8 inches tall and 0.2 inches thick, and it weighs 0.4 ounces with the battery in, per TechCrunch. The body is stainless steel and rated IP67, so it can handle dust and a dunk in about 3 feet of water for up to 30 minutes.

It runs on a CR2032 coin cell you can swap yourself, and Google says a battery lasts more than a year. The battery door is on the back. You press down and twist it counterclockwise to open it.

Which phones work with the Pixel Tag?

Most Android phones will work for basic tracking. The tag pairs through Fast Pair with any phone on Android 9 or newer, according to Google and TechCrunch, so you don't need a Pixel.

The fancy close-range finding is another story. To get the arrow and exact distance, your phone needs a UWB chip or support for Bluetooth 6.0 with a feature called Channel Sounding, The Verge explained. UWB phones show both direction and distance. Phones using Bluetooth Channel Sounding only show distance. Older or cheaper phones without either will still ring the tag and see it on a map, but won't get turn-by-turn style guidance across the room.

iPhone owners are out of luck. Google hasn't announced any iPhone support, and the tag is built around Find Hub.

Pixel Tag vs. AirTag

On hardware, the two are closer than the marketing suggests. The Verge noted the Pixel Tag is priced in line with Apple's second-generation AirTag. Google's tag is a little lighter and noticeably thinner, 0.2 inches against the AirTag's 0.31, though its oblong shape makes it longer. Both use the same replaceable battery.

Day to day, the differences come down to small details. The Pixel Tag has the ring-my-phone button. The AirTag's NFC tap is aimed at helping a stranger return your item, while Google's opens settings for you. Neither one comes with a built-in key-ring loop.

The bigger gap is the network behind each tag. Apple's Find My network has a long head start. Find Hub is younger. 9to5Google's initial review called the Pixel Tag the best tracker yet for Find Hub but said it doesn't magically make the network perfect. For buyers, that's the honest framing: the tag is polished, and how well it finds a bag left on a train depends on how many Android phones happen to pass by.

Should you buy one?

If you already carry an Android phone and have been eyeing a Samsung, Motorola or Pebblebee tracker, the Pixel Tag is now the obvious default to compare against. The four-pack price is the sweet spot. Just remember to factor in some kind of holder, since the tag can't hang on a key ring by itself.

If you're on an iPhone, nothing here changes your choice.

Google isn't the only company pushing new home and pocket gadgets this week. Amazon's Ring announced a flying indoor camera on Tuesday too, and we covered the Ring Drone Cam's price and release date here.